Natural capital represents the stock of natural resources that support the flow of benefits known as ecosystem goods and services, which are not commonly reflected in public or corporate policies, so they rarely have a market value. This has led to the unsustainable use of natural capital causing the over-exploitation of natural assets and waste accumulation in the environment. This entails costs associated with ecosystem and environmental degradation that are considered as externalities in the current productive schemes. The challenge is to implement innovative approaches to minimize these costs and/or internalize them in an efficient and profitable way in order to preserve the natural assets and guarantee value creation and long-term economic growth.